I think subconsciously designers do think about the content while there are designing from the out-set. When we are designing we do think about how much content / copy the website will have, both page by page and site wide?

The ‘website’ story is a great idea, BUT, it is rare to find a website that will only tell one story? There will be different products, different target audiences, different goals…

However I think it is very much the norm now that copy is the last thing that enters into a site, especially for small business owners who may not have had a website before and thus no copy.

Whether this is right or wrong is irrelevant, it is how the world turns and we have to work with it.

The stark reality is, if you waited for them to produce copy before you started designing the site, you would never design a site…